Sports Bettor’s Motivation in Betting
The primary concern is what makes sports gambling so appealing – in other words, what drives betting customers to gamble? Because only through this understanding can a betting company’s strategy be successfully oriented toward growth.
The following are some fundamentals of player motivation that shed more light on factors relevant to sports betting.
Social Gatherings
Above all, sports betting’s social functions must not be overlooked. Social interaction and sociability are crucial, particularly in societies where sports gambling is acceptable in society. Numerous young men noted that sports gambling usually occurs in a social situation, in the company of male friends, in pubs or betting shops.
Sports fans are also more motivated to place bets in order to “support” their favorite team and become more involved in the event’s process. As a result, many betting companies use sporting events as marketing opportunities and to attract new customers.
Winnings
Winning money through sports betting is a major motivator for the majority of bettors. Many players with a higher level of experience and competence use sports betting as an additional source of income, and in a survey conducted by Lamont and Hing (2018), many participants indicated sports betting prize money as “easy money” inside the sense of monetary gain without effort. Sports betting is extremelyly motivated by the desire to improve one’s lifestyle, particularly among lower income groups and cultures. Attempting to make up for previous losses by betting again can also be detrimental.
